Chopard’s launches new chapter in The Journey to Sustainable Luxury during the Cannes International Film Festival with
Chloë Sevigny’s Green Carpet Collection bag
Academy Award-nominated and Golden Globe-winning actress, director and celebrated fashion muse Chloë Sevigny has collaborated with Chopard to design and launch a Green Carpet Collection (GCC) bag with a sustainable story.
Chopard, known for being the first luxury jewellery and watch Maison to create a 100% ethical gold supply chain, announced in Cannes its commitment to expand The Journey to Sustainable Luxury to include its luxury accessories collection – starting with sustainably sourced leather.
“Chloë is a global style icon”, says Caroline Scheufele, Co-President and Artistic Director of Chopard. “When I heard that Chloe also has a real interest for sustainability, I knew she would be the perfect person to collaborate with to design a special bag for Chopard. True luxury is knowing the story behind the pieces we wear, and I am thrilled that Chloë shares this mindset and has joined us on our Journey to Sustainable Luxury”.
As the leading ‘Red Carpet Jeweller’ all over the world, this special Chopard bag is the perfect accessory to complement a show-stopping outfit.
The playful geometric bag is inspired by iconic images of the 1940’s combined with Chloë and Caroline’s lively and fresh outlook. Sustainability is at the very heart of the design and the bag is made from responsibly sourced and fully-traceable leather. Traceability in the leather industry is often a challenge due to the varied locations and processes involved in the leather supply chain. For this reason, Chopard worked extensively on traceability and collaborated with its suppliers to ensure that each step of the process met The Eco-Age Principles for Sustainable Excellence. This included the tannery to guarantee a robust environmental management system to ensure all processes, including water, waste and energy were responsibly managed.
“I love collaborating with brands who aren’t afraid to do things differently”, says Chloë Sevigny. “The jewellery industry is known for its environmental and social challenges, but Chopard is committed to doing business in a better way and has proven that it can be done. I was inspired by all of their incredible work as part of The Journey to Sustainable Luxury and my design actually came from the theme of LOVE- for people and planet. I hope the bag that we have created is embraced and cherished for years to come”.