DRIVE DE CARTIER
instinct independence, elegance, these are the qualities of the Drive man; an attitude and a mindset that are not just about existing, but about knowing how to live. This is a man who cannot be categorised, who seems natural on first impressions, but is more sophisticated than he initially appears. His true talent is an aptitude for style and freedom. He appreciates the good things in life for himself and the pleasure they bring him. His watch is worn as a reflection of the man, rather than for status, the same applies to his passions which he steers, as he would his car, appreciating the beauty of the skills involved. People say he’s a connoisseur, sensitive to the precision of a fold, an exact shade of patina or a meticulously turned cuff or lapel. These are the details that make the difference for him. Was it the balance between the dimensions of the case and the taut linear design that initially caught his eye in the Drive de Cartier watch? Certainly the mark of this stylish timepiece’s character is cultivated in its cushion-shaped case. Over and above a strongly defined character, the aesthetic emphasis of the Drive de Cartier watch changes with each different model. Its case, in pink gold or steel, is fitted with a black, grey or white guilloché dial marked by Roman numerals punctuated with sword-shaped hands. The transparent case-back reveals the Manufacture movement 1904 MC, available in two versions: hours, minutes, small seconds and date for the 1904?PS MC; and second time zone, day/night indicator, large date and small seconds for the 1904?FU MC. The Drive de Cartier watch is also available in a Fine Watchmaking version, with a flying tourbillon 9452 MC, certified “Poinçon de Genève”. With the patterning of the guilloché dial resembling the design of a radiator grill, the domed crystal, counter at 6 o’clock and the winding crown shaped like a bolt, the motor car is an indisputable presence. This is an allusion that Cartier has diverted and enhanced, reinterpreting the distinction of its streamlined forms.