Oman – UAE, February 19th to 24th, 2022 – Chopard, along with partners Ahmed Seddiqi & Sons and Khimji Ramdas, have joined Supercars Tribe for their Maagaan tour making the connection between Oman and the United Arab Emirates. The tour started from Muscat on February 19 with an opening ceremony at Al Bustan Palace Ritz Carlton, and ended in Dubai, on February 24, during a closing ceremony at the Meydan hotel.
Chopard and Supercars Tribe partnership over the years
The partnership between Chopard and Supercars Tribe has been renewed again after successful partnerships in 2016 for the “Scandiera” European tour; in 2017 for the “Delmonya” tour; in 2018 for the “Zayedna” tour as well as the “Janoob KSA” tour in 2021. During this year’s tour, participants headed towards Wadi Dayqah. The adventure continued towards Jabal Akhdar, an escape to cool mountain climes and dramatic canyon views at the highest resort in the Middle East, Anantara Jabal Akhdar, before crossing the border into the UAE towards Jabal Hafeet, one of the best driving roads in the region. They headed to the Yas Marina Circuit for an exclusive full F1 track experience, before reaching Al Meydan Hotel; home to the famous Meydan horseracing track and overlooking the skyline of Downtown Dubai. During the closing ceremony, one lucky contestant won and received a Chopard Mille Miglia Middle East Edition watch.
The Mille Miglia Middle East Edition
Firmly focused on performance and the competitive sporting spirit, the Mille Miglia Middle East Edition is equipped with a high-precision chronograph movement,
‘Chronometer’-certified by the Swiss Official Chronometer Testing Institute (COSC). Beating at a frequency of 28,800 vibrations per hour and visible through a sapphire case-back engraved with the iconic 1000 Miglia arrow, this mechanical chronograph movement with automatic winding and an approximately 42-hour power reserve drives displays of the hours, minutes, seconds, chronograph and date functions. These features make the Mille Miglia timepieces the ideal instrument for car drivers as well as devotees of fine mechanics.
About Chopard, the Artisan of Emotions – since 1860
Since its founding in 1860, Chopard has perpetuated a heritage of artisanal skills and traditional crafts by shaping contemporary creations synonymous with ethics and emotions. Guided by a resolutely positive vision of life, the Maison celebrates the precious moments of accomplished men and women around the world for whom watches and jewellery are a perpetual extension of their own Joie de Vivre.
In line with its vision, Chopard acts through the prism of three central elements: Craftsmanship, ensured by the work of passionate Artisans ; abundant and generous Creativity, that enables each and every individual to find the precious objects most attuned to their own nature; and finally, Ethics. Strongly involved in the strategic choices of the Maison, the Scheufele family believes that contemporary luxury must necessarily be ethical and responsible. It was for this reason that in 2013 Caroline and Karl-Friedrich Scheufele, co-presidents, launched the Journey to Sustainable Luxury, leading in 2018 to an announcement of the Maison to commit to use 100% ethical raw gold in producing all its watches and jewellery.
Today, the family Maison employs more than 2,000 people worldwide. It is independent and highly vertically integrated, controlling the entire process from design to distribution. Over 50 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training and transmission. Chopard’s expertise in Fine Watchmaking is acknowledged in the L.U.C collection, a line of exceptional timepieces crafted for contemporary gentlemen. The Maison is highly recognized for Haute Joaillerie creations such as its Red Carpet Collection, Green Carpet Collection and the exceptional Garden of Kalahari Collection. Chopard has also built its reputation on iconic collections of watch and jewellery like Happy Diamonds, Happy Sport and Mille Miglia.
Nurtured by the emotions of the Scheufele family members who have led, and continue to lead Chopard, the Maison has been a faithful partner to the Cannes Film Festival since 1998 as well as the 1000 Miglia car race in Italy since 1988.
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